Cool Jewelry Brands Reimagining Luxury

Every product on this page was chosen by a Harper’s BAZAAR editor. We may earn commission on some of the items you choose to buy.

It’s been said before and I’ll repeat it again: Personal style is in, and it isn’t a trend. Real, authentic personal style cannot be put into a cohesive box. Three adjectives, a Meyers-Briggs result, or a social media algorithm fail to cover every mood, lifestyle shift, and identity within a person. We’re human beings, after all, and style-in-a-box isn’t cutting it for those willing to maintain a sense of curiosity and exploration. Much like our day-to-day wardrobes—you know, the IRL ones that aren’t perfected or consistently the same—cool jewelry brands are providing doses of humor, expression, and uniqueness for every closet possible.

Suot Studio founder Marta Tous finds that consumers are searching for quality and authenticity in a saturated market. “Sculptural jewelry has become a means to express ourselves and stand out in our daily look, adding personality. We’ve overcome the fear that jewelry is reserved for special occasions, and now we seek bolder and more contemporary pieces, even with touches of humor,” she says. Suot’s modular pieces aren’t just something to toss on and wear, but a way to “participate in the creation of a unique and personal style.”

Carolina de Barros brings a one-of-a-kind ethos to her namesake jewelry brand. “I like the idea of chance and pieces taking on their own character; so I apply different techniques that allow forms and textures to emerge heuristically,” she explains. This pivot toward building a unique, but timeless jewelry assortment can be linked back to wearers’ growing desire to connect while also standing out. “I believe there is a return to the handmade. People value tactility—it’s the feeling of knowing something has been passed between human hands.”

What does true personal style mean as far as jewelry goes? Well, it can mean whatever you want it to. For me, a few words come to mind: amazement, emotion, irregularity. With that in mind, shop 20 cool jewelry brands experimenting with stones, texture, proportion, shape, and—most importantly—individuality ahead.

Suot Studio

Marta Tous designs jewelry for making personal connections. “We want you to be able to evolve and transform your jewelry on a daily basis, creating the look you desire for each moment. From small earrings in the morning to more striking ones in the evening, our proposition allows you to adapt your jewelry to your mood and daily style,” she says. “Instead of static pieces, we offer versatility and personal expression, redefining how we see and use jewelry.”


You’ve probably spotted all the cool girls wearing the Agmes x Simone Bodmer-Turner Bubble Hoops, and for good reason. All Agmes pieces are distinctive and enduring, combining sculptural forms and precious materials, and are handmade to order in the heart of New York City. You’ll find pearl earrings, heart pendants, chunky cuffs, and unique studs among the brand’s offerings.

Mes Amies

Mes Amies was a late-night Instagram discovery, after a few hours spent searching for brands that may not be found at your typical retailers. From the moment I laid eyes on this jewelry, I was overcome with the desire to travel. The brand’s tagline is “For those who dream big,” and you will—with chunky golden chains, oversize dome earrings, and methacrylate earrings in funky shapes.

La Serenidad

Every piece at La Serenidad has its own story to tell—and none of them are ordinary. Instead, La Serenidad seeks to push you out of your comfort zone and guide you through self-discovery with jewelry that works for every phase of life and every shift that comes with it. High-quality, current, and sculptural pieces join forces here.

Marland Backus

For those who wish to keep things true to New York, look no further than Brooklyn-born, Tokyo-based Marland Backus—whose jewelry brand is for those with a bit of edge. A model and designer, Backus creates pieces that evoke an enthusiasm for the unhindered pleasure of our younger years. The brand is best known for heart-shaped details, graphic charms, and snake chains.


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